Brandsit

Tag: AV

  • One Sharp at ISE 2026: The visual technology giant’s new strategy

    One Sharp at ISE 2026: The visual technology giant’s new strategy

    At this year’s Integrated Systems Europe (ISE) show in Barcelona, Sharp Display Solutions Europe sent a clear signal to the market: the era of dispersed competence is over. The ‘One Sharp’ strategy, the culmination of the integration of the engineering resources of the former NEC with the global scale of the Japanese giant, has become the foundation of the company’s new business offering.

    For decision-makers from the IT and AV sector, the Barcelona exhibition under the theme ‘Focus – Now and Beyond’ was more than just a showcase of technological innovations. It was a presentation of a consolidated ecosystem in which display technology, multifunctional printing and a wide range of IT services operate under one banner. From an operational perspective, this means simplified purchasing and service processes for corporate customers and access to unified support from hundreds of specialists across Europe.

    Performance-oriented engineering

    The biggest winner of the event was the new Sharp EC dvLED series, which won the prestigious Best of Show award in the installation category. This success is no coincidence, but the result of Chip-on-Board (CoB) technology. In business practice, this translates into higher energy efficiency and durability of digital surfaces, which directly hits one of the most important investment parameters – total cost of ownership (TCO).

    Sharp is also committed to modularity, as can be seen in the new SDM MPi5 kit based on the Raspberry Pi Compute Module 5. This approach allows companies to ‘future-proof’ digital signage installations, where replacing the computing unit itself does not require dismantling the entire display system.

    Sustainability as an operational standard

    At ISE 2026, the theme of ecology was prevalent, but for Sharp, sustainability is closely linked to build quality. Instead of transient trends, the company offers devices with an extended life cycle and low power consumption – from the LB3 series of interactive displays to the advanced RB laser projectors.

    As the company’s management emphasises, the integration with NEC has allowed the company to combine precision engineering with flexibility of supply. For a modern company looking for a stable partner in an uncertain market environment, ‘One Sharp’ may prove to be the overwhelming argument for choosing a technology that not only impresses with its performance, but above all guarantees business continuity.

    Read more about the One Sharp strategy in an interview with Rafał Szarzyński, Sales Director Sharp Business Systems Poland.

  • Exclusive Networks sells AV&UC and gaming segment in Poland – market reacts

    Exclusive Networks sells AV&UC and gaming segment in Poland – market reacts

    Exclusive Networks has announced its decision to sell its audiovisual systems and unified communications (AV&UC) and gaming business in Poland to global distributor TD SYNNEX. The transaction – although subject to regulatory approvals – has several important implications for the local IT distribution market.

    Firstly, the move allows Exclusive Networks to focus on strategic areas such as cyber security and cloud services, which is part of a global restructuring that includes the company’s transition to private ownership through CD&R and Permira funds.

    Secondly, for TD SYNNEX, the acquisition represents an opportunity to rapidly expand into the AV/UC area in Poland. The company already operates in its home market as a key distributor of equipment and solutions (including IBM) and can benefit from the addition of peripheral equipment, cameras, soundbars or headsets – products increasingly purchased despite the shift of many communication functions to video platforms.

    Thirdly, the AV/UC segment is undergoing a transformation: dedicated video conferencing systems are losing ground to universal platforms (Teams, Zoom). In this context, the integration of hardware with cloud solutions and the corresponding architecture are becoming added value. Exclusive Networks – steering these segments – is transferring teams, competences and relationships with manufacturers (Samsung, LG, Logitech, Razer, Corsair and others), which may allow TD SYNNEX to leapfrog the market.

    From the point of view of partners and customers, it will be crucial to minimise disruption to ongoing collaboration – the stated priority of the parties is a ‘smooth transition’ and maintaining operational continuity. In practice, however, integrations of such scopes often imply adjustments in logistics, commercial terms and conditions and supplier portfolios.

    The final shape of the change depends on regulatory approval and the integration process. But it can already be concluded that the AV/UC segment in Poland is facing consolidation – and that TD SYNNEX is betting on expansion by acquiring competences rather than building them from scratch.