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Tag: Asbis

  • Asbis closes a difficult year on a strong note. Slovakia and new iPhones drive the rebound

    Asbis closes a difficult year on a strong note. Slovakia and new iPhones drive the rebound

    Despite a year full of geopolitical and economic challenges, Asbis ended 2024 with a result that may herald a change in market sentiment. The mWIG40 index-listed IT equipment distributor generated estimated consolidated revenues of USD 383 million in December. This represents a year-on-year increase of 17 per cent and represents the company’s best monthly sales performance in the past year.

    The key to December’s success, however, was not even growth in all markets, but the completion of specific major projects. Slovakia stood out in particular, where Asbis almost doubled sales thanks to the finalisation of significant contracts. Poland and the United Arab Emirates were equally solid, with double-digit growth, confirming their role as stable pillars in the group’s portfolio.

    From a technological perspective, however, the most interesting signal is coming from Kazakhstan. After months of stagnation, this market has started to show positive trends, which CEO Serhei Kostevitch links directly to the launch of new Apple smartphone models. This may suggest that demand for consumer electronics in the EMEA region is beginning to recover, driven by hardware innovation.

    For investors, the December report proves that Asbis’ geographic diversification strategy is still working, cushioning local downturns with prosperity in other regions. Although the whole of 2024 required management to ‘put out fires’, the end of the year provides a solid foundation for an optimistic entry into 2025.

  • Heading to California: ASBIS makes its US debut with the largest Bang & Olufsen showroom

    Heading to California: ASBIS makes its US debut with the largest Bang & Olufsen showroom

    ASBIS Group, hitherto primarily associated with its strong position as a value-added distributor (VAD) in the markets of Europe, the Middle East and Africa, is making a strategic turn overseas. The company has officially made its debut in the US retail market with the opening of the world’s largest flagship Bang & Olufsen brand store in San Francisco.

    The decision to locate a facility in California is no coincidence and is part of the Group’s broader geographic diversification plan. While ASBIS has built its strength on ICT and IoT distribution in the EMEA region, the entry into the US signals an appetite for higher-margin markets and stabilised demand for luxury goods. The operation is the responsibility of the ASBC subsidiary, which is steadily expanding its retail portfolio. It currently manages a network of 41 outlets in 12 countries, combining sales of Apple products (under the Apple Premium Reseller format) with exclusive audio equipment.

    ASBIS BO US San Francisco2 s
    source: Asbis

    The new showroom in San Francisco is to act as a showcase for both brands, combining Danish minimalism with the distributor’s technological know-how. Serhei Kostevitch, CEO of ASBIS Group, emphasises that the US is a natural environment for premium products, and the current opening is just a bridgehead for wider expansion. The roadmap for the coming years is already outlined – further showrooms are planned to open in the first half of 2026 in key locations of the technology business: Los Angeles and Palo Alto.

    The move should be read as an attempt to become independent of economic fluctuations in emerging markets, where ASBIS has traditionally generated most of its revenue. Choosing Bang & Olufsen as a partner in this expansion seems a safe bet, given the eight jointly operated showrooms in countries as diverse as Italy, South Africa and Georgia. The success in California could become proof for ASBIS that their business model is also scalable in the world’s most competitive retail market.

  • ASBIS with record September 2025 – revenues up 25% year-on-year

    ASBIS with record September 2025 – revenues up 25% year-on-year

    ASBIScEnterprises PLCd Group– specialising in value-added distribution, development and provision of ICT and IoT services in EMEA markets – has released preliminary figures for September 2025. Consolidated revenue was approximately USD 332 million, an increase of approximately 25% compared to September 2024 (USD 267 million).

    CEO Serhei Kostevitch stressed that it was the best September in the group’s history. Slovakia, Ukraine and Kazakhstan proved to be the key markets, while in Poland – also with double-digit sales growth – the company was in the lead. Smartphones, servers and server components and processors were in the highest demand.

    Such a result is part of a broader growth trend, with ASBIS generating USD 736.4 million in revenue in Q1 2025, a new record for the period. In Q2, revenue increased by 47% to US$949.3 million and net profit doubled to US$12.1 million.

    In the world of IT channels and server solutions, several observations are worth noting. First – the strong sales momentum in segments such as servers, components or processors indicates that ASBIS is successfully entering the data infrastructure and AI investment phases. Second – the geographical diversification of markets: despite difficulties (e.g. war in Ukraine, illegal imports in Kazakhstan), the group is increasing its shares in CEE and the Middle East and Africa region, among others.

    However, a cautious approach is no less important: although revenues are growing, margins have been under pressure in previous periods, which analysts point to as a potential risk. In this context, the September result looks positive, especially if strong demand is maintained and the geopolitical situation normalises.

    For the IT industry, this means that distributors with a high degree of product flexibility – able to capture the growth segment of IT infrastructure – can expect to accelerate. ASBIS, with its broad geographical presence and product portfolio (smartphones, servers, components), seems well positioned – although it will still have to counter external factors.

  • ASBIS expands distribution of iiyama products into MENA region

    ASBIS expands distribution of iiyama products into MENA region

    ASBIS Group, a leading value-added distributor, developer and provider of ICT and IoT products, solutions and services in the growing markets of Europe, Middle East and Africa (EMEA), is strengthening its product portfolio in the Middle East and North Africa (MENA) region with the introduction of iiyama products in these markets. The Group has extended its ongoing distribution agreement with iiyama in other markets to the MENA region.

    Under the terms of the extended agreement, ASBIS will distribute iiyama’s comprehensive range of products, including: desktop monitors, gaming displays, advanced touch screens and large format displays. This collaboration aims to increase access to cutting-edge visual technologies in key economic sectors such as education, retail, corporate, hospitality and healthcare.

    To date, ASBIS has distributed iiyama products in four countries: Bosnia, Serbia, Cyprus and Croatia.

    Founded over 50 years ago in Japan, iiyama is a global pioneer in high-performance display technology. Renowned for its innovation, reliability and ergonomic design, iiyama offers solutions including desktop monitors, ultra-fast refresh rate gaming displays, touch screens and large format displays for interactive and professional use. Trusted in industries from education and healthcare to digital signage and corporate collaboration, iiyama continues to lead the future of visual communications.

    “We are delighted to welcome iiyama to our network of world-leading suppliers. This partnership underscores our commitment to delivering exceptional technology solutions to our partners and customers across the region. iiyama’s advancements in display technology are in line with our strategic goals of market growth and digital transformation,” – said Hesham Tantawi, vice president of ASBIS Middle East.